COMMUNITY RESEARCH
WHAT'S INCLUDED
Community Identification
We'll conduct comprehensive research to identify and understand your target community or audience. This includes analyzing demographics, interests, behaviors, and online platforms where your community is active.
Community Profiling
We'll create detailed profiles of your target community, including their characteristics, preferences, needs, and pain points. This information will help tailor your marketing efforts and engage with your community more effectively
Competitive Analysis
We'll analyze your competitors' community engagement strategies to identify successful tactics and areas for differentiation. This helps you understand how to position your brand and stand out within your community.
Online Platform Analysis
We'll assess various online platforms where your community is active, such as social media channels, forums, blogs, and online communities. This includes understanding the platform's features, user behavior, and engagement opportunities.
Content Preferences
We'll research the types of content that resonate with your community, including topics, formats, and delivery methods. This helps you create engaging and valuable content that captures their attention and encourages participation.
Community Engagement Assessment
We'll evaluate the existing engagement levels within your community, including likes, comments, shares, and overall participation. This assessment provides insights into the current community dynamics and areas for improvement.
Brand Perception Analysis
We'll analyze how your brand is perceived within your community, including sentiment analysis, brand mentions, and customer feedback. This information helps you understand your brand's reputation and make necessary adjustments.
Community Insights and Recommendations
We'll provide you with valuable insights and recommendations based on the research findings. This includes suggestions for community engagement strategies, content creation, platform selection, and brand messaging.
Community Growth Opportunities
We'll identify potential avenues for community growth, such as partnerships, collaborations, events, or campaigns. This helps expand your community reach and attract new members.
Influencer and Advocate Identification
We'll identify potential influencers and brand advocates within your community who can help amplify your brand message and increase engagement. This includes assessing their reach, influence, and alignment with your brand values
Community Monitoring and Listening
We'll set up monitoring systems to track ongoing conversations, mentions, and sentiment within your community. This helps you stay connected, address concerns, and identify opportunities for engagement.